About Vital Lyfe

At Vital Lyfe, we are on a mission to solve global water scarcity by creating innovative, portable desalination systems. We are building breakthrough hardware designed to give individuals and communities autonomy over water access.

Mission

Protect and evolve the Vital Lyfe brand narrative. Own messaging, storytelling, and communications across channels to ensure clarity, coherence, and long-term brand strength.

What You’ll Do

Brand & Messaging

• Own brand voice, tone, and messaging frameworks

• Develop positioning and persona-based messaging

• Translate technical product capabilities into compelling narratives

• Write and edit core website, product, and campaign copy

• Develop and execute social media strategies, and manage online presence

• Maintain messaging source-of-truth documentation

Campaign & Content Direction

• Develop campaign narrative arcs for launches and milestones

• Brief and manage external content and design partners

• Oversee PR messaging alignment and story angles

• Ensure consistency across digital, retail, experiential, and field activations

Cross-Functional Collaboration

• Partner with engineering to translate technical advancements

• Work with growth and sales teams to align messaging with market feedback

• Support retail and sales enablement content development

What We’re Looking For

• Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 5+ years of professional experience

• 4+ years in brand, communications, or content roles

• Strong storytelling and copywriting skills

• Ability to simplify complex technical concepts

• Experience managing agencies or creative partners

• Organized and detail-oriented with strong editorial judgment

• Comfortable in a fast-paced startup environment

Why Join Vital Lyfe?

• Build the marketing engine for a category-defining hardware company

• Shape the narrative around water autonomy and climate resilience

• Early leadership ownership in a high-growth environment

• Work alongside a mission-driven engineering and product team

Location Requirement: Ability to work 100% onsite in Torrance, CA (remote or hybrid work will not be considered)

Vital Lyfe is an Equal Opportunity Employer; employment with Vital Lyfe is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.