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Senior Marketing Campaign Manager

Dusty Robotics

Dusty Robotics

Marketing & Communications
Mountain View, CA, USA
Posted on Wednesday, May 1, 2024

Who We Are:

Dusty Robotics is the best solution to ensure design integrity in the field through automated layout and a streamlined BIM-to-field process. Dusty delivers a combination of hardware, software, and services that fit seamlessly into existing construction work processes by printing digital models directly on the jobsite floor with 1/16" accuracy based directly on Revit or AutoCAD models. Dusty has enabled contractors to print over 100 million square feet of layout across thousands of buildings and is trusted by leading general contractors such as DPR, Turner, and Skanska as well as trade contractors in framing, mechanical, electrical, and plumbing.

The position:

As Dusty Robotics’ Senior Demand Generation Manager, you will report directly to the Senior Director of Marketing and be responsible for creating and then executing cutting-edge marketing programs. Your expertise will support our account-based marketing initiatives, targeting key accounts to boost our market presence and revenue as well as broader 1:many marketing initiatives. You’ll be the go-to head of demand generation and will partner across the organization to hit pipeline and revenue goals as well as track success of our marketing campaigns and programs through marketing operations.

This job is based in Mountain View, California, and an in-person presence is required.

Key Responsibilities:

  • Develop and implement comprehensive integrated marketing programs that generate awareness and inbound demand that results in pipeline from key B2B accounts in the construction technology sector
  • Manage end-to-end execution of marketing programs, including email marketing, content creation, webinars, and digital advertising
  • Collaborate with external agencies focused on event marketing, SEO content, and digital advertising (SEM, Social, Display) efforts
  • Analyze program performance to adjust promotional channels and content accordingly
  • Work closely with sales teams to ensure alignment on target accounts, campaign execution, and lead generation goals
  • Use marketing software and analytics to measure and improve the effectiveness of marketing initiatives
  • Manage budgets and forecasts related to marketing programs, ensuring efficient use of resources

Qualifications:

  • At least 10 years of experience developing and executing marketing programs that drive awareness and demand, specifically in a B2B environment with large or strategic sales processes
  • Proven experience with both 1:many and account-based marketing strategies and tactics
  • Strong expertise in managing marketing programs and working with marketing agencies
  • Technical proficiency with a B2B Marketing tech stack, including marketing automation (Hubspot experience preferred), CRM software (e.g. Salesforce), and account-based marketing software (e.g. 6Sense, Demandbase, etc)
  • Excellent analytical skills to evaluate complex campaigns and market data
  • Strong communication and collaboration skills including internal presentations and copywriting (a portfolio you can share of ads, emails, landing pages, social media, blogs, etc.)
  • Experience either in the construction industry or with construction technology companies is an advantage for this role
  • Bachelor’s degree in Marketing, Business Administration, or related field or equivalent additional work experience

Why You Should Join:

In joining our team, you’ll become an important part of a small and fast-growing company. We are daring to accomplish something big, do you want to be a critical part of Dusty's success? We are deeply committed to our mission, and we believe in removing roadblocks that distract us from reaching our goals.

To that end, we offer an unlimited vacation policy, a 401k with employer match, reasonable work hours, and flexible schedules. We know that our best work happens when we feel well-rested and capable of focusing all of our energy on making Dusty successful!

Strong, effective teams are composed of people with a diverse set of backgrounds and experiences who bring a variety of perspectives to their work. We actively encourage applications from a diverse pool, including those from historically under-represented groups such as women, people of color, people who identify LGBTQ, people with disabilities, and immigrants.

Our Code of Conduct:

Dusty Robotics exists to serve a wide variety of customers from all walks of life. We believe that our mission is best served in an environment that is friendly, safe, accepting, and free of intimidation or harassment. We do not tolerate abusive behavior.